Supermodel Coco Rocha is set to make a significant foray into the fashion industry with the launch of her own women’s fashion brand in collaboration with Xcel Brands, a renowned American fashion management firm.
The details of the upcoming fashion brand remain under wraps, but it is described as a meticulously crafted label catering to women who exude both strength and style. The brand aims to offer a blend of runway-inspired elegance and practicality for everyday wear.
Rocha, who transitioned from supermodeling to entrepreneurship, expressed her enthusiasm for the partnership with Xcel Brands, emphasizing the opportunity to translate her vast experiences into a unique venture. Having graced numerous magazine covers and walked the runways for prestigious fashion houses like Chanel and Louis Vuitton, Rocha envisions her brand as a reflection of her multifaceted life as a mother, businesswoman, and creative.
Established in 2011, Xcel Brands boasts ownership of several well-known fashion labels, including Halston, Judith Ripka, and C. Wonder, along with collaborative brands like TowerHill and LB70. The firm also holds interests in brands like Isaac Mizrahi and has long-term license agreements with various others.
Robert D’Loren, the chairman and CEO of Xcel Brands, lauds Rocha as a highly influential figure in the fashion realm. He commends her unique perspective, creativity, and commitment to authenticity, highlighting her as the ideal partner for the new brand launch. The collaboration aims to create a brand that is empowering and extraordinary, resonating with modern consumers.
The partnership between Coco Rocha and Xcel Brands signifies a convergence of creativity, experience, and a shared vision for a fashion brand that transcends mere trends. It represents a strategic move in an industry that constantly seeks innovation and fresh perspectives to cater to the evolving tastes of consumers.
Rocha’s venture into creating her fashion label marks a significant milestone in her career trajectory, showcasing her evolution from a celebrated supermodel to a savvy entrepreneur with a keen eye for design and consumer preferences. Her brand is poised to make a mark in the competitive world of women’s fashion, offering a unique blend of sophistication and practicality.
As the fashion landscape continues to evolve, with consumer preferences shifting towards brands that resonate with their values and lifestyle, Rocha’s new venture holds promise in meeting the demands of a discerning audience seeking authenticity and style in equal measure.
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