Liv Brands, a company dedicated to revitalizing American heritage fashion houses, has recently acquired J’envie, a renowned women’s apparel brand established 45 years ago. Known for its sophisticated style and commitment to quality, J’envie has been a beloved choice for women seeking elegance in their wardrobe.
Founded in 1978 in New York’s Garment District, J’envie has garnered a loyal following by offering timeless designs, premium fabrics, and flattering fits that transcend fleeting trends. Tamar Daniel, the founder of Liv Brands and a seasoned figure in the fashion industry, envisions preserving J’envie’s essence while expanding its reach through digital transformation, strategic partnerships, and compelling storytelling tailored to today’s discerning woman.
“J’envie represents more than just a brand—it epitomizes a wardrobe for women who exude confidence and sophistication,” says Daniel. By staying true to the brand’s core values of fit, fabric, and integrity, Liv Brands aims to introduce J’envie to a new generation of stylish and empowered women often overlooked by mainstream fashion.
While preserving its manufacturing ties in New York, J’envie will venture into new avenues including wholesale distribution, e-commerce, and direct-to-consumer sales. The upcoming Spring 2026 collection is set to debut with a fresh logo, updated designs, and a narrative that pays homage to its heritage while embracing a forward-looking approach.
Liv Brands, under Tamar Daniel’s leadership, specializes in acquiring and rejuvenating established fashion labels with rich legacies and aging ownership structures. Drawing on expertise in design, sourcing, and brand management, Daniel and her team infuse new life, contemporary marketing strategies, and operational enhancements into heritage brands poised for a renaissance.
For media inquiries, please contact Gabrielle Ramos at Liv Brands LLC via marketing@jenvie.com. Liv Brands’ acquisition of J’envie signifies a significant milestone in the evolution of women’s fashion, blending tradition with innovation to cater to the evolving tastes of modern consumers.
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