Lectra, a technology solution provider, has been recognized in the 2024 Just Style Excellence Awards for its outstanding contributions to the apparel and textile industry. The company received awards in four categories: Innovation, Product Launches, Environmental, and M&A. The Just Style Excellence Awards celebrate innovation and progress within the fashion sector, acknowledging individuals and organizations driving change and shaping the future of the industry.
The Innovation award was bestowed upon Lectra for its Kubix Link solution, which revolutionizes Product Lifecycle Management by integrating Product Information Management and Digital Asset Management functionalities. This integration streamlines operations, enhances collaboration, and boosts sustainability practices, enabling brands to expedite their speed to market significantly. For instance, global fitness brand Zumba has leveraged Kubix Link to save 80% of its product development time by automating processes and centralizing data.
Lectra’s Valia Fashion platform, which won the Product Launches award, has transformed workflow automation in the fashion production process. By utilizing AI-driven predictive analytics, Valia Fashion enables brands to manage production dynamically and adapt to market changes in real-time. Its flexibility caters to both mass production and small-series workflows, addressing the diverse needs of modern fashion brands.
TextileGenesis, a Lectra subsidiary, secured the Environmental award for its role in ensuring traceability and sustainability in the fashion supply chain. The platform tracks over 2 billion units and engages more than 500 fiber producers, establishing itself as a key player in material sustainability. TextileGenesis aids brands like H&M and Lenzing in meeting regulatory requirements and enhancing their sustainability credentials through comprehensive traceability solutions.
In the M&A category, Lectra’s strategic acquisitions and partnerships were recognized for reinforcing its leadership in Industry 4.0 capabilities. Collaborations with companies like Launchmetrics, Six Atomic, and AQC have expanded Lectra’s technological portfolio and market reach, offering comprehensive solutions from product development to marketing and traceability.
Maria Modrono, Chief Marketing and Communication Officer at Lectra, expressed gratitude for the awards, emphasizing the company’s commitment to leveraging technology to empower customers and minimize environmental impact. Lectra’s dedication to sustainability has been integral to its corporate strategy since 2023.
Founded in 1973, Lectra has become a major player in the fashion, automotive, and furniture markets, integrating Corporate Social Responsibility into its global strategy. The company’s investments in Industry 4.0 technologies, such as IoT and AI, have enabled it to create AI algorithms tailored for fashion, optimizing production planning and reducing waste. Lectra’s innovative solutions cover the entire value chain, positioning the company as a leader in AI-driven advancements within the fashion industry.
Lectra’s continuous investment in AI and strategic partnerships with industry leaders highlight its commitment to innovation and sustainability, setting new benchmarks in the fashion world. The company’s holistic approach and focus on AI-driven solutions underscore its role as a vital ally for brands navigating the evolving landscape of fashion production.
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