Denmark’s Ciff trade show is gearing up for its 65th edition this August, transforming into a global hub that emphasizes partnerships and sustainable fashion. Director Sofie Dolva envisions the event as more than just a commercial platform but a cultural and community experience. The upcoming edition will feature 200 brands, a new Fashion Commerce Summit, and a revamped venue layout aimed at creating immersive aesthetic experiences for visitors.
Dolva’s vision for Ciff is to establish it as the most relevant and inspiring platform in Northern Europe. With a focus on digital tools, guided tours, and a blend of business and inspiration, Ciff aims to offer a unique experience that balances commerce with creativity in a Scandinavian way. The synergy with Copenhagen Fashion Week will be stronger this year, with Ciff supporting emerging designers and providing a platform for cultural visibility and commercial opportunities.
International partnerships have been a key focus for Ciff, with collaborations enhancing brand visibility globally. The fair’s commitment to sustainability is evident in its selection criteria, with 25% of participating brands meeting stringent ethical and environmental standards. The emphasis is not just on recycled materials but on sustainable business practices and end-of-life responsibility.
The Fashion Commerce Summit, a highlight of the event, will delve into the integration of physical and digital retail channels. This summit reflects Ciff’s evolution from a traditional trade show to a hybrid accelerator that offers brands actionable frameworks and engagement metrics. The fair’s in-person experience remains paramount, with immersive activations, workshops, and real-time trend consultations for buyers.
While maintaining its Nordic roots, Ciff has witnessed growth from southern and eastern Europe, as well as increased interest from Asian markets. The fair aims to offer tailored experiences for buyers, connecting them with like-minded partners. Beyond the August edition, Ciff is exploring international collaborations to create value for brands and foster creativity within the fashion ecosystem.
The evolving landscape of Ciff under Sofie Dolva’s leadership reflects a strategic shift towards conscious curation, digital innovation, and global partnerships. As the fair transitions into a global platform, the fusion of business and inspiration sets the stage for a transformative experience that celebrates Nordic talent and fosters cross-cultural collaborations.
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