Alice Jane Chang, the founder of A-Jane, is a unique blend of fashion and music, inspired by Neue Musik. She is known as a “fashion composer” who translates melodies into threads and fabrics, creating a distinctive style that sets her apart in the industry.
Chang’s affinity for the color black, evident in her personal style and designs, stems from her background in New Music composition. Drawing parallels between the formality of black and the progressive nature of Neue Musik, she infuses her collections with a sense of avant-garde sophistication.
At the core of A-Jane’s identity is its deep connection to New Music, where Chang finds inspiration in the most unconventional sounds and frequencies. Her experiences studying music in Germany have shaped her approach to design, incorporating elements like distortion and dissonance into her collections.
Launching her brand in 2017 marked a significant shift for Chang, transitioning from a stay-at-home mother to a burgeoning fashion designer. Despite facing challenges in the industry, she stayed true to her creative vision, drawing on her innate talent for craftsmanship honed from a young age.
While A-Jane has garnered international recognition, Chang reflects on the struggles of being a local designer in Malaysia. Despite showcasing at London Fashion Week, she grapples with the lack of support for avant-garde designs in her home country, where traditional beliefs sometimes clash with her innovative creations.
Responding to criticism and market demands, Chang introduced a sub-line called Noiz to cater to a broader audience with more wearable designs. Embracing the concept of “noise” in music, this collection aims to bridge the gap between artistic expression and commercial viability.
Looking ahead, Chang remains undeterred by challenges, envisioning new projects that fuse art, fashion, and music. Her determination to explore uncharted territories in design reflects her resilience and commitment to pushing boundaries in the industry.
As A-Jane continues to evolve and adapt to changing landscapes, Chang’s innovative spirit shines through, proving that creativity knows no bounds. Her story serves as a testament to the transformative power of artistry and the enduring legacy of a local designer making waves on the global stage.
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