Anthropologie and Universal Standard have joined forces to introduce a size-inclusive collaboration, marking a significant step in the fashion industry’s efforts towards inclusivity. The collaboration, unveiled in a press release, showcases a 13-piece collection featuring a range of garments such as shirts, jeans, dresses, and a jumpsuit. Priced between $118 and $268, the collection aims to cater to a diverse audience seeking stylish and inclusive fashion options.
This strategic partnership between Anthropologie and Universal Standard underscores a broader initiative by both brands to broaden their market reach and offer more inclusive sizing options. The collection, which initially debuted exclusively online through Anthropologie, will later expand to include select styles and extended sizes through Nuuly, the brand’s rental service. Universal Standard’s website is set to feature the collaboration in its entirety come May, further amplifying the collection’s accessibility.
Universal Standard’s foray into wholesale partnerships reflects the brand’s commitment to making its offerings more widely available. With plans to launch in prominent retailers like Nordstrom, Macy’s, and Wantable, as well as boutique stores nationwide, Universal Standard is poised to reach a broader customer base. Ramon Martin, Chief Creative Officer at Universal Standard, emphasized the importance of collaborating with mass retailers to introduce the brand’s expertise in fit and quality to new audiences, thereby expanding the brand’s business impact.
The inclusive nature of the collaboration is evident in the sizing options provided by the collection. Initially available in sizes 14 to 24 at Anthropologie and extending to sizes 00 to 24 on Nuuly, the collaboration ensures a wide range of consumers can access fashionable pieces that cater to their preferences. Notably, Universal Standard’s commitment to designing garments starting at size 18, reflective of the average American consumer’s size, aligns seamlessly with the ethos of the collaboration.
Since its establishment in 2015, Universal Standard has been dedicated to offering a diverse range of sizes in its collections, catering to women from size 10 to 28. The brand’s evolution over the years to include essentials, swimwear, and undergarments with an expanded size range underscores its unwavering commitment to inclusivity and diversity in the fashion landscape.
The collaboration with Anthropologie not only allows the retailer to enhance its plus-size offerings but also signifies a strategic move to diversify its product range. Anthropologie’s recent introduction of a year-round resortwear line and its continuous efforts to meet evolving consumer demands demonstrate the brand’s proactive approach to staying relevant in the competitive fashion market.
Anthropologie’s parent company, Urban Outfitters Inc., has experienced notable growth in its Anthropologie segment, with a significant increase in net sales. As Anthropologie remains a key revenue driver for the company, diversifying its offerings through collaborations like the one with Universal Standard positions the brand for continued success in meeting consumer preferences and driving sales growth.
The collaboration between Anthropologie and Universal Standard represents a pivotal moment in the fashion industry’s journey towards inclusivity and diversity. By combining their respective strengths and values, the two brands are not only expanding their market reach but also setting a precedent for other retailers to prioritize size-inclusive collections and cater to a broader spectrum of customers.
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