Supermodel Coco Rocha is set to make a significant foray into the fashion world by launching her own women’s fashion brand in collaboration with Xcel Brands, an American fashion management company.
While specific details about the new fashion label remain undisclosed, Rocha and Xcel Brands have stated that the brand will cater to women who embody strength and style, offering a blend of runway-inspired sophistication and practicality for everyday wear.
Rocha, who has enjoyed a successful modeling career spanning two decades, expressed her enthusiasm for this new venture, emphasizing her desire to translate her vast industry experiences into a personal project. Having graced numerous magazine covers and walked the runways for esteemed fashion houses like Chanel, Louis Vuitton, and Prada, Rocha’s transition from model to entrepreneur marks a significant evolution in her professional journey.
Highlighting her vision for the brand, Rocha emphasized that her focus is not merely on following fleeting trends or attaching her name to a label but on creating essential pieces that reflect her current roles as a mother, businesswoman, and creative individual.
Established in 2011, Xcel Brands boasts ownership of several renowned fashion labels, including Halston, Judith Ripka, and C. Wonder, along with collaborative brands like TowerHill by Christie Brinkley and LB70 by Lloyd Boston. The company also holds interests in brands such as Isaac Mizrahi, Orme Live, and Jenny Martinez Live through non-controlling stakes or long-term licensing agreements.
Robert D’Loren, the chairman and CEO of Xcel Brands, lauded Rocha’s influence in the fashion industry, citing her unique perspective, creativity, and commitment to authenticity as key factors in cementing her as the ideal partner for their upcoming brand launch. The collaboration aims to create a brand that empowers women and offers extraordinary fashion experiences.
Rocha’s transition from supermodel to fashion entrepreneur reflects a broader trend in the industry where prominent figures leverage their expertise and influence to venture into creating their own brands. This move not only allows them to express their unique style but also resonates with consumers seeking authenticity and individuality in their fashion choices.
As the fashion landscape continues to evolve, consumers are increasingly drawn to brands that offer more than just products – they seek narratives, values, and connections. Rocha’s new venture signifies a shift towards inclusive, empowering fashion that celebrates diversity and personal expression.
With Rocha’s extensive experience and Xcel Brands’ established presence in the industry, the collaboration is poised to make a significant impact on the fashion world, offering a fresh perspective and a new vision for women’s fashion that combines elegance, practicality, and empowerment.
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