FabriX Digital Fashion Roadshow is making waves once again, returning to Paris Fashion Week 2024 after its successful international debut in London and Paris in 2023. Originating in Hong Kong, FabriX has evolved into a global platform, supported by the Cultural and Creative Industries Development Agency (CCIDA) and the Fédération de la Haute Couture et de la Mode (FHCM).
The mission of FabriX is to establish itself as the definitive Digital Fashion Hub and Curated Marketplace, bridging innovative artistry with commercial potential. By fostering collaborations with global digital fashion communities, industry associations, tech innovators, and media, FabriX aims to integrate digital fashion seamlessly into everyday life.
At Paris Fashion Week 2024, FabriX showcases an enhanced AR try-on kiosk 2.0.1, offering visitors a unique phygital fashion experience. This interactive kiosk allows users to try on digital fashion pieces, capture selfies, and pre-order exclusive made-for-Roblox avatar outfits, redefining the concept of “See Now – Try Now – Buy Now” in fashion retail.
Collaborating with tech pioneers like Avery Dennison, Genesis-One, ZERO10, and DREESX, FabriX is at the forefront of reshaping the digital fashion landscape. Avery Dennison’s digital woven badges, Genesis-One’s online-to-offline selling platform, and ZERO10’s AR try-on solutions contribute to the synergy that propels digital fashion to new heights.
The FabriX Digital Fashion Roadshow at Paris Fashion Week 2024 features creations from six international designers, including Bianca Saunders, Charles de Vilmorin, Florentina Leitner, Paolina Russo, PONDER.ER, and Wilsonkaki. These designers bring their unique perspectives and innovative designs to the forefront, challenging conventions and pushing boundaries in the fashion industry.
In addition to the designer showcases, FabriX offers phygital merchandise for pre-order, including special edition T-shirts, hoodies, and caps. These items, along with the digital fashion pieces, are available for purchase at the roadshow, providing attendees with an immersive fashion retail experience.
With a vision to lead the Digital Fashion Revolution globally, FabriX continues to connect designers, brands, tech partners, and thought leaders in shaping a future where digital fashion transcends traditional boundaries. By providing a platform for emerging talents and fostering creativity and innovation, FabriX is not just showcasing the future of fashion but actively building it.
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