Fantastic Man Magazine, a renowned Dutch menswear and lifestyle publication, is expanding its global reach by launching a Chinese edition. The magazine, founded in 2005 by Gert Jonkers and Jop van Bennekom, has gained a loyal readership across more than 30 countries since its inception. In a strategic move to tap into the vast and culturally rich Chinese market, Fantastic Man is set to debut its Chinese edition in September.
The Chinese version of Fantastic Man will be published by MC Style Media Group, a prominent Chinese fashion media company known for titles such as W China and Marie Claire China. Collaborating with Shanghai Translation Publishing House, the magazine will mark MC Style Media’s first venture into menswear publications. It aims to showcase influential figures from both Eastern and Western cultures, catering to the diverse tastes of the Chinese audience.
Former Wallpaper China editor-in-chief Jiacheng Guo will take on the role of editorial director for Fantastic Man China, reporting to MC Style Media Group CEO Alex Sun and W China editor-in-chief Mix Wei. Adding to the magazine’s prestige, Italian fashion designer Stefano Pilati, the former creative director of Yves Saint Laurent, will join as editor at large, bringing his wealth of experience and creative vision to the publication.
With a planned bimonthly release schedule, Fantastic Man China will also launch two Xiaohongshu accounts during Men’s Fashion Week, further solidifying its presence in the Chinese fashion landscape. The magazine’s expansion into China signifies a significant milestone for the brand, aligning with its international spirit and commitment to reaching new audiences.
Jonkers and van Bennekom expressed their excitement about the launch, highlighting China’s importance as a market and the magazine’s continuous evolution. The Chinese edition of Fantastic Man will be distributed in major cities like Shanghai, Beijing, Guangzhou, and Shenzhen, aiming to connect with fashion enthusiasts and industry professionals across the country.
The move to launch Fantastic Man in China comes at a time when the global fashion media landscape is evolving, with a growing focus on diverse content and international collaborations. By entering the Chinese market, Fantastic Man is poised to contribute to the ongoing dialogue between Eastern and Western fashion influences, bringing a fresh perspective to the world of menswear publications.
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