Older women are making a strong presence in the fashion industry, challenging the notion of invisibility that has long plagued them. The Melbourne Fashion Festival is set to host a groundbreaking show titled F*** the Invisible, dedicated to showcasing older models and consumers. This event serves as a defiant statement against the industry’s tendency to overlook women of a certain age.
Despite the show’s controversial name, it reflects a growing shift in the fashion landscape. Older women are no longer confined to the sidelines but are actively shaping the industry as designers, models, editors, and customers. Icons like Demi Moore, Michelle Pfeiffer, and Penelope Tree are gracing red carpets and runways, proving that age is no barrier to style and elegance.
This season, international runways have witnessed a surge in older models strutting their stuff in designs by renowned figures like Miuccia Prada and Donatella Versace. The presence of mature models is not just a token gesture; it signifies a broader movement towards inclusivity and diversity within the fashion world.
While progress has been made in featuring older models on runways, there is still work to be done behind the scenes. Backstage, ageism persists, with older individuals often marginalized in an industry that prizes youthfulness above all else. Brands continue to chase after the allure of youth, neglecting the purchasing power and style preferences of older consumers.
Stylist and model Carol Sae-Yang emphasizes the need for the fashion industry to evolve and cater to the diverse needs of women of all ages. Rather than seeking validation through youth-centric marketing, older women are asserting their right to fashion that celebrates their bodies and individuality.
While events like the Melbourne Fashion Festival’s focus on older fashion may seem like a step in the right direction, they also raise questions about representation and commercial viability. Former Vogue editor Kirstie Clements cautions against tokenistic gestures that prioritize shock value over genuine inclusivity.
Designer Vivienne Westwood’s rebellious spirit and the enduring influence of ’80s supermodels have paved the way for mature models to claim their space in the fashion world. Rather than being segregated into a separate category, older women are demanding recognition within the mainstream fashion narrative.
As the industry grapples with issues of ageism and diversity, the visibility of older women in fashion serves as a powerful statement of resilience and defiance. The presence of seasoned models and consumers not only challenges traditional beauty standards but also signals a broader cultural shift towards embracing age as a marker of experience and wisdom.