Supermodel Paloma Elsesser has collaborated with Ganni to launch a groundbreaking size-inclusive collection that celebrates diversity and body positivity. The partnership between the Danish fashion brand and Elsesser aims to empower individuals of all shapes and sizes by offering thoughtful and elevated styles that exude confidence and sophistication.
Ganni’s creative director, Ditte Reffstrup, expressed her excitement about the collaboration, highlighting Elsesser’s magnetic energy and game-changing perspective on the industry. The limited-edition capsule collection, available in extended sizes EU 32-52, features a range of dresses and trousers crafted from sustainable materials, reflecting Ganni’s commitment to sustainability and inclusivity.
Blending Ganni’s contemporary aesthetic with Elsesser’s daring style, the collection offers versatile mix-and-match options that seamlessly transition from day to night. Elsesser, known for her bold and authentic approach to fashion, showcased a preview of the collaboration during Ganni’s spring/summer ’24 showcase, hinting at the innovative designs and inclusive vision behind the collection.
Elsesser emphasized the importance of promoting diversity and self-expression through fashion, stating that the collaboration with Ganni represents a significant step towards a more empowering and size-inclusive fashion future. The collection, set to launch on April 17, aims to inspire curiosity and self-acceptance, encouraging individuals to embrace their unique identities.
Ganni’s size-inclusive initiative comes at a critical time when the fashion industry is reevaluating its approach to body inclusivity. Reffstrup emphasized that inclusive sizing is not only commercially viable but also essential in today’s fashion landscape, reflecting a shift towards a more inclusive and mindful mindset.
The Ganni x Paloma Elsesser collection will be available on ganni.com and select stores across Europe and the US, offering a 25% discount on main collection styles in the extended size range. The collaboration between Ganni and Elsesser signifies a bold and progressive step towards redefining beauty standards and fostering a more inclusive and empowering fashion industry.
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