The Vivienne Foundation, a charity established by the family of designer Vivienne Westwood, has recently launched its inaugural campaign following Westwood’s passing in 2022. The campaign features prominent personalities like Kate Moss, Irish band Fontaines D.C., and various figures from the realms of fashion, music, and art.
Renowned British fashion photographer Nick Knight, known for his iconic magazine covers such as Vogue’s May 2003 issue, captured the campaign imagery. The campaign introduces a collection of limited-edition t-shirts, each showcasing archival prints synonymous with Westwood’s legacy and the foundation’s core causes.
Formally established in 2019 and launched in 2023, The Vivienne Foundation is rooted in four key pillars of change: Halt Climate Change, Stop War, Defend Human Rights, and Protest Capitalism. Through collaborations with charities, NGOs, and grassroots movements, the foundation aims to drive education, awareness, and tangible action.
The campaign’s t-shirts, priced at £150 each, are adorned with Westwood’s distinctive graphics, including motifs like ‘Teddy Bear’, ‘Cowboys’, and ‘The Tits’, which have been emblematic of her work since the 1970s. The proceeds from the t-shirt sales contribute to the foundation’s philanthropic endeavors.
The campaign features Westwood’s granddaughter, Cora Corré, who co-founded the foundation, modeling the t-shirts alongside Kate Moss. Nick Knight’s imagery captures the essence of Westwood’s fashion campaigns, embodying the same energy and conviction that defined her creative vision.
Throughout her illustrious career, Vivienne Westwood used her platform to champion social and political causes, advocating for climate justice, anti-consumerism, and civil rights. Her runway shows often served as a platform for overt political messaging, reflecting her unwavering commitment to activism.
Westwood’s profound impact on British fashion, particularly during the punk movement of the 1970s, reshaped industry norms and inspired a generation of designers and musicians. Her advocacy for environmental awareness and sustainability in fashion paved the way for a more conscientious approach within the industry.
The launch of The Vivienne Foundation posthumously ensures that Westwood’s legacy of activism endures. By merging art, fashion, and protest, the foundation strives to embody Westwood’s belief that creativity can fuel social change and shape public discourse.
While Vivienne Westwood’s demise marked the end of an era, the foundation’s inaugural campaign signifies a continuation of her legacy, reminding us of her enduring message to actively engage in the pursuit of social and environmental justice.
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